Dhadhanka qabsaday dalka: Sida Garoto u noqday guriga Nestlé
![Dhadhanka qabsaday dalka: Sida Garoto u noqday guriga Nestlé](/wp-content/uploads/sabores-que-conquistaram-o-pais-como-a-garoto-se-tornou-uma-potencia-da-nestle.jpg)
Garooto waa mid ka mid ah shukulaatada loogu jecel yahay Brazil, laakiin ma ogtahay inay sidoo kale tahay mid ka mid ah shanta warshadood ee ugu waaweyn Nestlé, Swiss caalami ah, adduunka oo dhan? Tani waa sheekadii guul macaan oo bilaabatay 1929-kii, markii uu soogalootiga Jarmalka Heinrich Meyerfreund uu furay dukaanka shukulaatada ee dadweynaha.
Dukaanka waxaa laga furay Vila Velha, oo ku taal xeebta Espírito Santo iyo, Muddo ka dib, waxa ay balaadhisay oo ay balaadhisay wax soo saarkeeda, iyada oo soo bandhigtay waxyaabo heersare ah sida Serenata de Amor bonbon, shukulaatada Talento iyo kaniiniga Crocante. Sannadkii 2002, Garoto waxa iibsatay Nestlé, taas oo ilaashatay astaanta asalka ah iyo warshadda, iyada oo aqoonsanaysa qiimaheeda iyo dhaqankeeda
Sidoo kale eeg: Sidee looga noqdaa Gargaarka Brazil marka Caixa Tem aanu shaqaynayn? Ogow!Maanta, warshadda Garoto ee Vila Velha waxay ka mid tahay 10-ka warshadood ee shukulaatada ugu weyn, oo soo saarta in ka badan 100 kun oo tan sanadkii oo shaqaaleysiiya ku dhawaad 2 kun oo qof. Xitaa Nestlé ayaa dhawaan ku dhawaaqday maalgashi cusub oo warshadda ah, iyada oo ujeedadu tahay in ay ballaariso awooddeeda wax-soo-saarka iyo faylalka wax-soo-saarka.
Sidoo kale eeg: Baabuur koronto leh oo leh qiime baabuur oo caan ah: soo hel soo saarista BYD cusubHaddii aad, sida malaayiin reer Brazil ah, aad tahay taageere Garoto oo aad rabto inaad wax badan ka ogaato kiiskan cajiibka ah ee guusha, waxaa suurtagal ah in la booqdo Museu da Garoto, ee Vila Velha, kaas oo soo bandhigaya ururinta walxaha taariikhiga ah, xiisaha iyo dhadhanka martida.
Waxaa jirta xaqiiqo gaar ah oo la xiriirta iibsashada Garoto ee Nestlé . Markii iibka lagu dhawaaqay, weli 2002, qiimihiisu yahayR$ 1 bilyan, Golaha Maamulka ee Difaaca Dhaqaalaha (CADE) ayaa diiday heshiiska 2004.
Waagii hore, shirkaduhu way midoobi karaan marka hore, ka dibna kaliya ayaa la qiimeeyay in autarchy uu yahay mid sharci ah iyo in kale. ee ganacsiga. Sidaa darteed, Nestlé wuxuu sii waday inuu si weyn u maalgeliyo warshadda Vila Velha, dabeecadda maanta aan xaqiijin karno waxay ahayd mid sax ah.
Hadda, Arbacadii la soo dhaafay, 7th, Cade wuxuu ugu dambeyntii xaliyay imbroglio sharci ah, isagoo ansixiyay iibsashada in ayaa la sameeyay in ka badan 10 sano. Waqtigan xaadirka ah, caalamiga ah waa in ay sii wadaan maalgashiga, maadaama ay ku tabaruceen BRL 430 milyan sanadka 2023/2024 biennium.