麦当劳在巴西不再出售冰淇淋:您注意到了吗?

 麦当劳在巴西不再出售冰淇淋:您注意到了吗?

Michael Johnson

Table of contents

著名的网络 快餐 麦当劳在巴西不再出售冰淇淋,没错,这个美国品牌的甜点菜单发生了重大变化:冰淇淋被排除在外,最令人难以置信的是,几乎没有人注意到这一变化。

如果您喜欢这种美味的冰淇淋,您不必绝望,巴西的所有连锁店确实已经停止销售这种冰淇淋,但取而代之的是一种非常相似的产品--冰激凌。

然而,细心的顾客可能会注意到这两款甜点之间的变化。

财政问题激励变革

用冷冻吉士取代冰淇淋的菜单调整是出于税收等方面的考虑,因为冰淇淋的税率过高,降低了麦当劳的利润,同时也提高了消费者的消费价格。

众所周知,巴西的税收很高,食品行业也是如此。 一些品牌采取的替代方法是对产品稍作改动,使其具有不同的特征,这样税收就会稍有变化。

例如,同样著名的 "Sonho de Valsa "也采取了同样的策略,它以前是一种软糖,现在以威化饼的形式出售。 参见麦当劳产品的一些收费标准:

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ICMS - 货物自由流动税由各州和联邦区对在国内销售的所有产品征收。 该税种因州而异,因为其规则由各联邦单位制定;

PIS - 社会融合计划(Programa de Integração Social)是对国内所有私营公司征收的一种联邦税,用于解决劳工问题;

IPI - 工业产品税是一种间接联邦税,对所有国内或进口工业产品征收。

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麦当劳希望通过对甜点菜单的改变来减少收取这些费用对其产品价值的影响。

Michael Johnson

Jeremy Cruz is a seasoned financial expert with a deep understanding of the Brazilian and global markets. With over two decades of experience in the industry, Jeremy has an impressive track record of analyzing market trends and providing valuable insights to investors and professionals alike.After earning his Master's degree in Finance from a reputable university, Jeremy embarked on a successful career in investment banking, where he honed his skills in analyzing complex financial data and developing investment strategies. His innate ability to forecast market movements and identify lucrative opportunities led him to be recognized as a trusted advisor among his peers.With a passion for sharing his knowledge and expertise, Jeremy started his blog, Stay up to date with all the information about the Brazilian and global financial markets, to provide readers with up-to-date and insightful content. Through his blog, he aims to empower readers with the information they need to make informed financial decisions.Jeremy's expertise extends beyond blogging. He has been invited as a guest speaker at numerous industry conferences and seminars where he shares his investment strategies and insights. The combination of his practical experience and technical expertise makes him a sought-after speaker among investment professionals and aspiring investors.In addition to his work in thefinance industry, Jeremy is an avid traveler with a keen interest in exploring diverse cultures. This global perspective allows him to understand the interconnectedness of the financial markets and provide unique insights on how global events impact investment opportunities.Whether you are an experienced investor or someone looking to understand the complexities of the financial markets, Jeremy Cruz's blog provides a wealth of knowledge and invaluable advice. Stay tuned to his blog to gain a thorough understanding of the Brazilian and global financial markets and stay one step ahead in your financial journey.